I’m fascinated by consumer attention and the cyclical challenge it provides in discovering and rediscovering how to attract it.
That may be why I’ve always guided partners by my personal mantra to “think bigger” – meaning do something more than what they expect.
A 405 native and an avid traveler, when I can escape the daily grind, its usually to document the world away from home with my wife.
Since 2003, I’ve held roles from art director to chief creative officer. Leaving that behind was a difficult choice, but it has led me to an opportunity to bring tangible change to the businesses I partner with in my latest (ad)venture.